01
Enter a public TikTok handle
Type the username or paste a tiktok.com/@username URL into the calculator.
Free · no signup
TikTok engagement rate.Calculated live.
Engagement rate and per-video stats for any TikTok account. Score creators at scale with our API.
Use in Claude or ChatGPTSame lookup, live, from your AI.GET/v1/tiktok/profiles/{handle}
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Teams running monitoring, research, and enrichment pipelines
Quick start
How to calculate TikTok engagement rate
No spreadsheet required. Paste a handle, get follower-based ER from live public videos.
02
Run the lookup
We fetch the live profile, then recent videos through the production TikTok endpoints.
03
Read ER + AI audit
Get average and median engagement rate, a per-video breakdown, and a short audit grounded in those numbers.
What you're measuring
Follower-based TikTok engagement rate, explained
The formula most teams use for TikTok influencer vetting: interactions ÷ followers × 100. Strong for comparing similar-sized creators — not a full picture of reach or revenue.
Interactions
Likes + comments + shares per video. Saves stay out of the headline rate — useful context, not the standard ER numerator.
Follower denominator
Current public follower count. Standard for comparing creators of similar size in influencer vetting.
Views stay separate
View counts show in the table but do not feed average ER, so cross-video comparisons stay readable.
Formula per video
(likes + comments + shares) ÷ followers × 100
Headline metrics are the average and median across recent videos with visible counts.
Benchmarks
What is a good TikTok engagement rate?
There is no universal "good" number. Account size, niche, and content mix all move the baseline. Use these bands as context when you compare creators.
Nano (under ~10k)
Often the highest ER — smaller audiences engage more tightly. Treat bands as directional, not a pass/fail score.
Micro to mid
Rates usually settle lower as follower counts grow. Compare creators in the same niche and size band.
Large and mega
Lower ER is common at scale. Look at absolute interactions and content mix, not percentage alone.
Free tool
Good for spot checks, not pipelines
Built for a quick engagement check on one creator.
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Recent-video window
Metrics come from the latest videos page returned by the profile videos endpoint — not a full archive.
AI is optional context
Structured metrics stand alone. The audit reads those numbers only — it does not invent follower counts or ER.
Private accounts may show basics, but public ER needs visible video data.
From code
Screen influencer lists from code
This page is one handle at a time. For influencer lists, nightly benchmarks, or CRM sync, call the TikTok profile and videos endpoints from your backend — same JSON, your key, no browser Turnstile in the way.
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FAQ
TikTok engagement rate FAQ
How is TikTok engagement rate calculated?
(likes + comments + shares) ÷ followers × 100 per recent video with visible counts. We report average and median. Views stay separate.
What is a good TikTok engagement rate?
It depends on follower size and niche. Compare creators in the same band — labels are directional, not pass/fail.
What's the difference between average and median engagement rate?
Average is the mean — one viral video can pull it up. Median is steadier when performance is uneven. We show both.
Why don't views count toward engagement rate?
Views measure delivery, not interaction. Including them would mix two different questions. We show views in the table for context.
Why don't saves count toward engagement rate?
Saves are useful texture, but the common follower-based TikTok ER formula uses likes, comments, and shares. Saves still appear in the per-video data when available.
Does this work on private accounts?
You may see basic profile info, but public ER needs visible video data.
What does the AI analysis do?
It reads the fetched metrics and writes a short audit plus three experiments. It does not invent numbers.
Can I automate this for many creators?
No — this page is for manual checks. For pipelines, use the TikTok profile and videos API with your key.
100 free credits
Your next 50 lookups are free.
Create a free account for 100 credits: 50 engagement lookups with no hourly wait, in the dashboard or from code. No card, no TikTok account.