Free · no signup · AI-powered insights
Instagram engagement rate, with real analysis.
Enter a handle and get follower-based engagement metrics from recent posts — plus an AI-written audit of what's working and what to try next. Same profile API our customers use in production.
Protected by Cloudflare Turnstile
Built on the real thing
More than a calculator — a compact audit.
We pull live profile and recent-post metrics, compute engagement rate transparently, then layer structured AI interpretation on top — grounded in the numbers, not guesswork.
Transparent math
Average and median engagement rate, per-post breakdown, and clear notes when Instagram hides counts.
Actionable AI layer
Headline assessment, content patterns, and three experiments to try — all tied to the fetched metrics.
Production API underneath
The same Instagram profile endpoint agencies call from code — this page is a free browser taste.
For agencies & marketers
Audit hundreds of creators from code.
This page is for a quick manual check. When you need to screen influencers, benchmark campaigns, or feed a dashboard, use the API to fetch profiles and posts programmatically.
const profile = await fetch("https://api.socialfetch.dev/v1/instagram/profiles/creator",{ headers: { "x-api-key": "…" } });
FAQ
Questions you probably have
How is engagement rate calculated?
We use (likes + comments) ÷ followers × 100 for each recent post with visible counts, then report the average and median across those posts. Video view counts are shown separately — they are not mixed into the headline rate so results stay comparable.
Why might some posts show no engagement rate?
Instagram often hides like or comment counts on certain posts or accounts. We skip those posts in the average rather than guessing, and we tell you how many were excluded.
Does this work on private accounts?
If an account is private, we may show basic profile info but cannot calculate public engagement from recent posts.
What does the AI analysis do?
After we compute metrics from live API data, a language model reads those numbers only and writes a short audit: what's working, caveats, and three experiments to try. It does not invent follower counts or engagement rates.
Can I automate this for many creators?
This page is for manual checks with fair-use rate limits. For pipelines, dashboards, or influencer screening at scale, use the Social Fetch Instagram profile API from your code.