What is the average TikTok engagement rate?
We compute engagement rate the same way as our free TikTok tool: (likes + comments + shares) ÷ followers × 100 on recent videos with visible counts. TikTok does not publish a network-wide average. The band table below is an illustrative foundation scaffold so you can see the method — not a live multi-handle panel. For a real account, use the free tool or the profile + videos endpoints.
As of 2026-07-21 · Illustrative foundation bands — not a live multi-handle panel recompute. Formula matches /tools/tiktok-engagement-rate. Use that tool (or profile + videos endpoints) for a real account.
What this snapshot shows
Accounts (scaffold)
48
illustrative
Median ER (illustrative)
~4%
Mean ER (illustrative)
~6%
Live panel?
Not yet
stamp asOf only
Illustrative rates by follower band
| Follower band | Accounts | Median ER | Mean ER | Usable videos |
|---|---|---|---|---|
| Nano (<1k) | 6 | ~9% | ~11% | 52 |
| Micro (1k–10k) | 12 | ~6% | ~8% | 118 |
| Mid (10k–100k) | 14 | ~4% | ~5% | 140 |
| Macro (100k–1M) | 10 | ~2% | ~3% | 96 |
| Mega (1M+) | 6 | ~1% | ~1% | 58 |
Rates usually fall as follower counts rise — that shape shows up in most public samples. Treat ~% values as directional, then measure a specific handle.
How we compute this
When a live panel ships: for each handle, fetch the profile and recent videos, skip private accounts and videos missing likes/comments/shares, average per-video rates per account, then report median and mean. Today the band table is illustrative scaffolding that follows typical public-sample shapes so the page teaches the formula without pretending we recompute a ranked panel every week.
- Endpoints
GET /v1/tiktok/profiles/{handle}
GET /v1/tiktok/profiles/{handle}/videos
- Formula
- Engagement rate = (likes + comments + shares) ÷ followers × 100. Account ER = mean of usable recent videos. Page median/mean = across accounts in a panel (once live refresh is wired).
- Sample
- Illustrative public-account bands across follower sizes. Same math as /tools/tiktok-engagement-rate. Do not cite the ~% cells as certified Social Fetch lab measurements. Sample size: 48.
- Refresh
- asOf stamp only until a handle-panel refresher ships (target: weekly once added). Methodology version 2.
Run this yourself
Same production API. Replace $SOCIALFETCH_API_KEY with your key (100 free credits on signup).
FAQ
Is this the industry-standard TikTok engagement rate?
There is no single industry standard. Some reports divide by views instead of followers. We use followers so the rate matches our free tool and stays comparable across accounts of different reach.
Are these numbers from a live panel?
Not yet. The band table is an illustrative foundation scaffold. Snapshot refresh currently stamps the as-of date. Use the free TikTok engagement rate tool for a live single-account compute.
Why not divide by views?
View-based ER mixes reach and interaction. Follower-based ER answers "how hard does this audience interact relative to list size?" Both are useful; we document which one we use.
Can I check one account live?
Yes — use the free TikTok engagement rate tool, or call the profile + videos endpoints with your API key.