Brand24 alternative with no keyword caps and full text in the API

Brand24 sells a monitoring dashboard sized by keywords and mentions: 3 keywords and 2,000 mentions a month on the $249 Individual plan, refreshed every 12 hours. Its API isn't sold below Pro, and for Facebook and Instagram mentions it returns no text at all. Social Fetch sells the data underneath: keyword and hashtag search across 23 platforms, Monitors that push new posts to your webhook, and per-check pricing with no keyword allowance to outgrow.

Every Brand24 plan is a bundle of keywords, mentions and refresh speed. Individual is $249 a month ($199 billed annually) for 3 keywords, 2,000 mentions and a 12-hour refresh. Team is $349 for 7 keywords, 10,000 mentions and hourly updates. Pro is $499 for 12 keywords and 40,000 mentions in real time, and Business is $699 for 25 keywords and 100,000 mentions. Sources are tiered too: Individual has no TikTok, YouTube or LinkedIn, review sites start on Pro and podcasts on Business.

Social Fetch has no keyword allowance. Each search is one request, 1 credit on GET /v1/twitter/search, GET /v1/reddit/search, GET /v1/tiktok/search and GET /v1/instagram/search/hashtags, from $1.27 per 1,000. Add an eleventh keyword and you pay for its checks, nothing more. Monitors run those searches on a schedule; the number of active Monitors scales with the plan (100 on Growth, 250 on Scale), and on-demand search is limited only by your credits.

Brand24's API isn't sold on Individual or Team. On Pro and Business it's a $149 additional fee, and it's included on Enterprise, which starts at $1,499 a month billed annually. Brand24's help center says a Customer Success Manager generates the key, and pitches the API for dashboards in Power BI or Looker Studio.

The mentions endpoint returns nine fields per row: date, time, title, content, source, host, category, sentiment and tags. Brand24's own API documentation says Facebook and Instagram rows come back with title, content and source set to null, X rows carry only a Tweet ID, and content for every other source is truncated to 250 characters. You can count Instagram mentions through the API, but you can't read them.

Social Fetch returns the post itself. GET /v1/instagram/search/hashtags gives each post's caption, owner, like and comment counts; GET /v1/instagram/posts/comments returns the comment text and authors; GET /v1/twitter/search returns the full post. It's JSON you can store, search and feed to a model.

Brand24 collects Instagram through the Meta integration. You connect an Instagram Business or Creator account linked to a Facebook Page you're an admin of, even when you're tracking a competitor. It then collects posts and Reels that carry a monitored hashtag or tag your connected profile, plus public accounts you add by URL, with a limit of 30 unique hashtags per integration. Stories and paid posts aren't collected. On Facebook it collects your Page's posts, comments and reviews and public Pages you add; personal profiles and Groups are excluded.

Social Fetch needs no connected account. Search a hashtag with GET /v1/instagram/search/hashtags, search Reels by keyword with GET /v1/instagram/search/reels, and pull any public profile's posts with GET /v1/instagram/profiles/{handle}/posts. On Facebook, GET /v1/facebook/groups/posts lists posts from a public group. Monitors can watch Instagram posts, Reels, tagged posts and hashtags; group posts are on-demand, so you schedule those calls yourself.

Ten keywords on X, Reddit, TikTok and Instagram is 40 Monitors, one per keyword per source. Checked hourly that's 40 × 24 × 30 = 28,800 credits a month, which fits the Growth plan at $79 (50,000 credits, up to 100 Monitors). Every 15 minutes it's 115,200 credits, which fits Scale at $225. Brand24 needs Pro at $499 a month for the same 10 keywords, because Team stops at 7.

Each check returns one page of results, so a busy keyword can need a tighter interval to catch every post. New matches arrive as signed webhooks you can route to Slack, a warehouse or an agent; see Monitors docs. For sentiment and summaries, pass the JSON to Claude or GPT, or query it through our MCP server.

Track 10 keywords on X, Reddit, TikTok and Instagram, checked hourly: 10 × 4 × 24 × 30 = 28,800 checks a month. On Social Fetch each check is one call to GET /v1/twitter/search, GET /v1/reddit/search, GET /v1/tiktok/search or GET /v1/instagram/search/hashtags at 1 credit, so the scenario is 28,800 credits across 40 Monitors: the Growth plan at $79 a month (50,000 credits, up to 100 Monitors). On Brand24, 10 keywords is over Team's 7-keyword cap, so it needs Pro at $499 a month ($399 billed annually), which includes 40,000 mentions.

Brand24 is a good fit for a marketing team that wants sentiment, reach and PDF reports in a dashboard, and can live within 3 to 25 keywords. Social Fetch is cheaper for keyword tracking at volume ($79 a month for 10 keywords on four platforms, checked hourly), and it returns the full post text that Brand24's API leaves out for Instagram, Facebook and X. If you want mentions in your own pipeline, on the keywords, networks and schedule you choose, switch.