Social Fetch vs Modash
Modash sells influencer discovery and live creator data as enterprise APIs with annual contracts. Social Fetch sells public social lookups as prepaid credits. Both return JSON about creators — one is built for agency-grade discovery filters and audience reports, the other for product features that call a profile endpoint mid-request.
Last updated: 2026-07-21
At a glance
The rows teams scan first before reading the full page — how each product expects you to integrate, who runs the upstream fetch, and what billing looks like at a headline level. Numbers and sources are in the pricing section below; this table is the orientation pass.
| Social Fetch | Modash | |
|---|---|---|
| Product shape | Public social REST API | Influencer Discovery API + Raw live API |
| Platforms | 21 platforms, 165 operations | Instagram, TikTok, YouTube (380M+ creator index) |
| Entry pricing | $14 Starter pack (1k credits) or 100 free | Raw from $10,000/yr; Discovery from $16,200/yr |
| Contract | Self-serve PAYG; optional monthly plans | Annual commitment; no monthly or PAYG API plans |
| Discovery filters | Lookup by handle/URL; search routes per platform | Audience, credibility, lookalikes, collabs, email match |
| Best fit | App features and agent tools needing public JSON | Influencer platforms and agencies building discovery UIs |
Discovery index vs live raw pulls vs public REST
Modash splits Discovery (indexed creator search with audience filters) from Raw (live profile/feed pulls). Social Fetch does synchronous public lookups by handle — closer to Raw in spirit, without annual contracts or IG/TikTok/YouTube-only scope.
"Find 50 beauty creators in France with >5% engagement" → Modash Discovery. "Hydrate this TikTok handle in our app" → Social Fetch.
The annual floor changes who can buy
Modash's pricing FAQ is explicit: no monthly API contracts and no pay-as-you-go. Entry is five figures per year before you ship. That fits agencies and funded influencer SaaS teams that already expect a sales call, bank transfer, and dedicated account manager.
Social Fetch is the opposite procurement path. One hundred free credits, published packs, card checkout. A weekend prototype does not need a PO. Finance can model $1.65 per 1,000 without waiting on a quote.
Raw at $10,000/year for 40,000 monthly requests is ~$0.021 per request if you fully use the allotment — cheaper per call than Social Fetch at Scale. The catch is you pay the year whether January is quiet and you still need LinkedIn, Reddit, or Facebook Ad Library next quarter.
Three networks deep vs many networks wide
Modash's API surface is deep on Instagram, TikTok, and YouTube — the networks that dominate influencer budgets. Audience reports, lookalikes, and collaboration summaries are features Social Fetch does not attempt.
Social Fetch lists 165 operations across 21 platforms, including LinkedIn, Facebook, Reddit, X, Spotify, GitHub, Telegram, Bluesky, and web fetch. Teams building CRM enrichment, brand monitoring, or multi-network agent tools usually need those platforms before they need Modash-grade audience credibility scores.
The trade: Modash wins on influencer-specific analytics inside three networks. Social Fetch wins when the roadmap says "same key for LinkedIn company pages and TikTok profiles" and the buyer will not sign a $10k+ annual API contract to find out.
Where Modash clearly wins
Do not pick Social Fetch if audience demographics, credibility scoring, creator lookalikes, or collaboration history are the product. Those are Modash Discovery strengths, and building them yourself from public scrapes is a different company.
Do not pick Modash if you only need public profile and post JSON, you want to start today without sales, or you need platforms outside Instagram/TikTok/YouTube. Paying an annual Discovery or Raw floor for what is effectively a profile hydrate endpoint is how teams overbuy.
Who should pick which
Short lists pulled from the sections above — not a scorecard. If your situation matches the right column, Modash is probably the better buy even if Social Fetch wins more checkboxes down the page.
When Social Fetch is the better fit
- Public profile/post lookups inside product UX or agents
- Self-serve pricing with no annual minimum
- Coverage beyond IG/TikTok/YouTube (21 platforms)
- PAYG credits that never expire on prepaid packs
- TypeScript SDK, playground, and requestId on every response
When Modash is the better fit
- You are building influencer discovery with audience filters, credibility, and lookalikes
- Instagram, TikTok, and YouTube are the only networks that matter
- Annual API spend and a sales-led onboarding process are acceptable
- You need Modash-style influencer/audience reports, not just public profile fields
- You want Discovery credit rollover inside an active annual contract
Annual influencer API floor vs prepaid public lookups
Modash Discovery from $16,200/yr (3k credits/mo); Raw from $10,000/yr (40k req/mo). Annual only — no monthly or PAYG API. Social Fetch Scale: $379/230k non-expiring credits (~$1.65/1k).
| Scenario | Social Fetch | Modash |
|---|---|---|
| Cheapest published entry | $1.27/1k (Scale Annual, billed yearly) | $10,000/yr Raw (40k req/mo) |
| Discovery / search product | Platform search routes; 1 credit typical | $16,200/yr for 3,000 Discovery credits/mo |
| 40,000 live profile/feed pulls | ~$66 at Scale rate | $10,000/yr Raw allotment (contract floor) |
| Monthly or PAYG API? | Yes — packs and optional monthly plans | No — annual only (per pricing FAQ) |
| Free start | 100 credits, no card | Demo / sales-arranged test credits |
| Audience / fake-follower reports | Not offered (public fields only) | Discovery credits (influencer + audience reports) |
Modash API pricing from modash.io/influencer-marketing-api/pricing and product pages (July 2026). Platform SaaS plans are billed separately from the API. Confirm current annual tiers with Modash sales before budgeting.
Feature checklist
Yes means the capability is on the default path for most users. Partial usually means a different SKU, a marketplace listing that covers only some endpoints, or a workaround you have to wire yourself. A green check for Modash does not mean it belongs in your stack — match each row to the workflow you are actually shipping.
| Capability | Social Fetch | Modash |
|---|---|---|
| Synchronous REST JSON (no actor run polling) | ||
| One API key for all platforms | ||
| Unified schema across platforms | ||
| Public OpenAPI specification | ||
| Official TypeScript SDK | ||
| Interactive API playground | ||
| TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X in one vendor | ||
| Pay-as-you-go without required monthly subscription | ||
| PAYG credits never expire | ||
| Web fetch (markdown/HTML) in same product | ||
| Scheduled account / feed monitors | ||
| Signed webhooks when watched accounts post |
Bottom line
The pricing table and feature checklist above are for narrowing the field. This section is the pick-one answer for Social Fetch vs Modash. If their integration shape fits your roadmap better, take it — the prose and “when they win” lists above name those cases on purpose.
Influencer platform API vs public social API
Modash is the right buy when discovery filters and audience intelligence on Instagram, TikTok, and YouTube are the product — and you can fund an annual API contract. Social Fetch is the right buy when you need public social JSON across more platforms, sync REST in the request thread, and published per-lookup pricing. Same keyword ("creator API"); different procurement and depth.
If Social Fetch is still in the running, run one real endpoint before you buy a subscription elsewhere. The playground uses the same API key and response envelope as production — you will know in a few minutes whether the JSON shape fits your code.
Questions about this pairing
What teams ask when Social Fetch and Modash land on the same shortlist — migration, billing surprises, and whether the integration model changes when you add a second platform. For cross-vendor framing, start on the compare hub.
- Is Modash cheaper per request than Social Fetch?
- At full Raw utilization, Modash's published $10k/year for 40k requests/month lands near $0.02 per request — lower than Social Fetch's $0.00165 only if you compare wrong units: Social Fetch is ~$0.00165 per credit. Raw can be cheaper per call at high steady volume, but you still pay the annual floor. For bursty or low volume, Social Fetch PAYG is usually cheaper total spend.
- Does Social Fetch offer audience demographics like Modash?
- No. We return public profile and content fields. Audience credibility, fake-follower scores, and similar Discovery reports are Modash features.
- Can I use both?
- Yes. Common pattern: Modash Discovery for shortlisting creators; Social Fetch for hydrating public profiles across additional networks or for product features that should not sit behind Modash's annual API contract.
- Does Modash cover LinkedIn or Reddit?
- Modash's influencer API marketing focuses on Instagram, TikTok, and YouTube. Social Fetch includes LinkedIn, Reddit, and other networks in the same catalog.
- Is there a Modash free API tier?
- API access is demo/sales-arranged. Modash's separate platform product offers a trial; API plans start at five-figure annual amounts. Social Fetch gives 100 free credits with no card.