> **For coding agents and LLMs:** This is one Social Fetch marketing page (markdown export). For API orientation start with [`/llms.txt`](https://www.socialfetch.dev/llms.txt); for auth and crawl rules use [`/agents.txt`](https://www.socialfetch.dev/agents.txt); for every operation use [`/llms-endpoints.txt`](https://www.socialfetch.dev/llms-endpoints.txt).

## This page

- **On-site (HTML):** <https://www.socialfetch.dev/data/average-tiktok-engagement-rate>
- **Markdown (.mdx) URL:** <https://www.socialfetch.dev/data/average-tiktok-engagement-rate.mdx>

---

# What is the average TikTok engagement rate?

Free-tool formula: (likes + comments + shares) ÷ followers × 100 on recent videos. TikTok publishes no network-wide average. Band table below is illustrative scaffolding — use the free tool or profile + videos endpoints for a live account.

Data as of 2026-07-21. Sample: 48. Illustrative foundation bands — not a live multi-handle panel recompute. Formula matches /tools/tiktok-engagement-rate. Use that tool (or profile + videos endpoints) for a real account.

## Key numbers

- **Accounts (scaffold):** 48 (illustrative)
- **Median ER (illustrative):** ~4%
- **Mean ER (illustrative):** ~6%
- **Live panel?:** Not yet (stamp asOf only)

## Illustrative rates by follower band

| Follower band | Accounts | Median ER | Mean ER | Usable videos |
| --- | --- | --- | --- | --- |
| Nano (<1k) | 6 | ~9% | ~11% | 52 |
| Micro (1k–10k) | 12 | ~6% | ~8% | 118 |
| Mid (10k–100k) | 14 | ~4% | ~5% | 140 |
| Macro (100k–1M) | 10 | ~2% | ~3% | 96 |
| Mega (1M+) | 6 | ~1% | ~1% | 58 |

Rates usually fall as follower counts rise — that shape shows up in most public samples. Treat ~% values as directional, then measure a specific handle.

## Methodology

When a live panel ships: for each handle, fetch the profile and recent videos, skip private accounts and videos missing likes/comments/shares, average per-video rates per account, then report median and mean. Today the band table is illustrative scaffolding that follows typical public-sample shapes so the page teaches the formula without pretending we recompute a ranked panel every week.

- Sample: Illustrative public-account bands across follower sizes. Same math as /tools/tiktok-engagement-rate. Do not cite the ~% cells as certified Social Fetch lab measurements.
- Refresh: asOf stamp only until a handle-panel refresher ships (target: weekly once added).
- Formula: Engagement rate = (likes + comments + shares) ÷ followers × 100. Account ER = mean of usable recent videos. Page median/mean = across accounts in a panel (once live refresh is wired).
- Endpoint: `GET /v1/tiktok/profiles/{handle}`
- Endpoint: `GET /v1/tiktok/profiles/{handle}/videos`

## Profile lookup

```bash
curl -sS \
  -H "x-api-key: $SOCIALFETCH_API_KEY" \
  "https://api.socialfetch.dev/v1/tiktok/profiles/charlidamelio"
```

## FAQ

### Is this the industry-standard TikTok engagement rate?

There is no single industry standard. Some reports divide by views instead of followers. We use followers so the rate matches our free tool and stays comparable across accounts of different reach.

### Are these numbers from a live panel?

Not yet. The band table is an illustrative foundation scaffold. Snapshot refresh currently stamps the as-of date. Use the free TikTok engagement rate tool for a live single-account compute.

### Why not divide by views?

View-based ER mixes reach and interaction. Follower-based ER answers "how hard does this audience interact relative to list size?" Both are useful; we document which one we use.

### Can I check one account live?

Yes — use the free TikTok engagement rate tool, or call the profile + videos endpoints with your API key.

## Related

- [TikTok engagement rate tool](https://www.socialfetch.dev/tools/tiktok-engagement-rate)
- [TikTok platform API](https://www.socialfetch.dev/platforms/tiktok)
- [Average social media engagement rate](https://www.socialfetch.dev/data/average-social-media-engagement-rate)
- [Average Instagram engagement rate](https://www.socialfetch.dev/data/average-instagram-engagement-rate)
- [TikTok followers to get paid](https://www.socialfetch.dev/data/how-many-followers-on-tiktok-to-get-paid)