> **For coding agents and LLMs:** This is one Social Fetch marketing page (markdown export). For API orientation start with [`/llms.txt`](https://www.socialfetch.dev/llms.txt); for auth and crawl rules use [`/agents.txt`](https://www.socialfetch.dev/agents.txt); for every operation use [`/llms-endpoints.txt`](https://www.socialfetch.dev/llms-endpoints.txt). ## This page - **On-site (HTML):** - **Markdown (.mdx) URL:** --- # Hootsuite alternative for social listening data Listening data for the whole team, with no per-seat price and no Enterprise quote. Hootsuite is a social media management suite: scheduling, approvals, a shared inbox and advocacy, priced per user. Listening comes in two tiers. Every plan gets basic listening on Facebook, X, Bluesky, YouTube and Quora, with a 7-day search window on Standard and 30 days on Advanced. Instagram, LinkedIn, Reddit and Threads need Hootsuite's Talkwalker-powered listening, which is Enterprise only. Its public REST API covers your own accounts and has no listening endpoint. Social Fetch doesn't publish anything. It sells the listening data: keyword search on the major networks as JSON, monitors that push new matches to a signed webhook, and credits shared by the whole team. ## Price headline - **Social Fetch:** from $1.35 per 1,000 keyword searches, with no per-seat price - **Hootsuite:** $99 per user per month on Standard (billed annually), with a 7-day listening window on Facebook, X, Bluesky, YouTube and Quora A keyword search is one credit, from $1.35 per 1,000, however many people share the account. Hootsuite charges per user, and Instagram, LinkedIn, Reddit and Threads listening needs an Enterprise quote. ## At a glance | | Social Fetch | Hootsuite | | --- | --- | --- | | What you get | Post JSON from search endpoints such as `GET /v1/reddit/search` and `GET /v1/twitter/search` | Listening dashboards and reports inside Hootsuite; Lumen by Talkwalker on Enterprise | | Instagram, LinkedIn, Reddit and Threads listening | On every plan, from your first free credit | Enterprise only | | Listening API | REST API, TypeScript SDK and hosted MCP server | No listening endpoint in the public REST API; Lumen has an MCP connector for AI assistants | | Search window | Whatever each platform's search returns, fetched live; keep results as long as you like | 7 days on Standard, 30 days on Advanced, 13 months with Talkwalker-powered Enterprise listening | | Alerts on new posts | [Monitors](https://www.socialfetch.dev/monitoring) on X, Reddit and TikTok search and Instagram hashtags, with signed webhooks | Real-time alerts in Enterprise listening | | Publishing and scheduling | Not offered | The core product: scheduling, approvals, inbox and advocacy | ## Pricing (last verified 2026-09-25) **What does it cost to track 10 keywords on four networks?** Track 10 keywords on X, Reddit, TikTok and Instagram, checked hourly: 10 × 4 × 24 × 30 = 28,800 checks a month. On Social Fetch each check is one credit on `GET /v1/twitter/search`, `GET /v1/reddit/search`, `GET /v1/tiktok/search` or `GET /v2/instagram/hashtags/{hashtag}/media`. That is 40 monitors and 28,800 credits a month, which fits the Growth plan at $79 a month (50,000 credits, up to 100 monitors). Checking every 15 minutes takes 115,200 credits, which fits the Scale plan at $225 a month. On Hootsuite, Instagram and Reddit listening is Enterprise only, and Hootsuite doesn't publish Enterprise prices. TikTok isn't in the network list on Hootsuite's listening page. | | Social Fetch | Hootsuite | Note | | --- | --- | --- | --- | | 10 keywords × 4 networks, hourly | $79/mo on Growth (28,800 of 50,000 credits) | Enterprise quote; Instagram and Reddit listening isn't on Standard, Professional or Advanced | | | Same keywords every 15 minutes | $225/mo on Scale (115,200 of 150,000 credits) | Enterprise quote | | | A team of five people | Same price: credits are shared, with no per-seat price | $495 to $1,995 a month before Enterprise listening (5 × $99 to $399, billed annually) | | | Getting started | 100 free credits, no card; packs from $14 for 1,000 credits | 14-day free trial, no card; then from $99 per user per month | | Hootsuite sources, all checked 25 September 2026: [plans page](https://www.hootsuite.com/plans) (Standard $99, Professional $199, Advanced $399 per user per month, billed annually; Enterprise custom; 14-day free trial, no card); [Standard](https://www.hootsuite.com/plans/standard) and [Advanced](https://www.hootsuite.com/plans/advanced) plan pages (7-day and 30-day listening search windows); [Hootsuite Listening powered by Talkwalker](https://www.hootsuite.com/talkwalker) ("available only to Hootsuite Enterprise customers", the network lists for basic and Enterprise listening, 13 months of historical data); [developer docs](https://developer.hootsuite.com/docs/api-overview) (REST API covers publishing, media, SCIM, Ow.ly, Amplify and Inbox; the Analytics API needs the Advanced Analytics add-on; no listening endpoint is documented); [Lumen](https://www.hootsuite.com/lumen) (Lumen MCP connector); [Social OS release, 24 June 2026](https://www.globenewswire.com/news-release/2026/06/24/3316916/0/en/hootsuite-rebuilds-for-the-ai-era-introducing-wisdom-a-social-first-ai-agent-turning-social-signals-into-action.html). Social Fetch: Growth $79/month (50,000 credits, 100 monitors), Scale $225/month (150,000 credits, 250 monitors), Starter pack $14 for 1,000 credits. The lowest rate is the Scale plan billed annually ($2,430 for 1.8M credits, about $1.35 per 1,000; September 2026). ## Listening without per-seat pricing or an Enterprise quote. Hootsuite prices listening per user, with the full product behind an Enterprise quote. Social Fetch prices it per check, shared by everyone on the account. | | Social Fetch | Hootsuite | | --- | --- | --- | | What you pay for | Each check you run, from $1.35 per 1,000 credits. No per-seat price or platform fee. | $99 to $399 per user per month, billed annually. Full listening needs an Enterprise quote. | | Keywords | Any keyword, added or removed with one API call. No slots, no mention allowance. | Listening searches inside your plan, with 7 days of history on Standard and 30 on Advanced. | | Networks | Chosen per keyword. Monitors on X, Reddit, TikTok and Instagram; search on YouTube, LinkedIn and Threads too. | Facebook, X, Bluesky, YouTube and Quora on every plan. Instagram, LinkedIn, Reddit and Threads on Enterprise only. | | How often it checks | Set per monitor, from daily to every minute (5 on X). Slower costs less. | Set by Hootsuite. You read results in the dashboard; the public API has no listening endpoint. | | Cost control | `dryRun` shows a monitor's monthly credits before it runs; `spendCapCredits` caps it. | Seats: every user you add is another $99 to $399 a month. | | Where results go | Full post JSON on a signed webhook, into your warehouse, Slack or agent. | Hootsuite and Lumen dashboards. The Lumen MCP connector lets ChatGPT and Claude read them. | A five-person team on Hootsuite Advanced is $1,995 a month before any Enterprise listening. The $79/mo Growth step above covers the whole team, because Social Fetch has no per-seat price. ## Feature matrix | Feature | Social Fetch | Hootsuite | | --- | --- | --- | | Published self-serve pricing | Yes | Partial | | No annual contract or sales call to start | Yes | Partial | | Full post text and metrics as JSON in every response | Yes | No | | Keyword search on TikTok, Instagram, X, Reddit, YouTube, LinkedIn and Threads | Yes | Partial | | Scheduled monitors with signed webhooks | Yes | No | | API access without an enterprise plan | Yes | Partial | | Hosted MCP server for AI agents | Yes | Yes | | Built-in sentiment and dashboards | No | Yes | | Historical mention archive | No | Partial | | Print, TV and radio coverage | No | Partial | ## Turn a Lumen topic into one request. The same topic, both ways. Hootsuite's public API has no listening endpoint, so the topic lives in the Lumen UI. On Social Fetch it's one search request that returns the matching posts as JSON. Lumen by Talkwalker (Enterprise): ``` // A topic query, built in the Lumen UI. // Results land in Lumen dashboards, alerts and reports. // Hootsuite's public REST API has no listening endpoint, // so there is no request to write here. ("acme cloud" OR acmecloud) AND (pricing OR outage OR alternative) NOT hiring ``` Social Fetch: ``` const api = "https://api.socialfetch.dev"; const res = await fetch( `${api}/v1/twitter/search?query=acme+cloud`, { headers: { "x-api-key": SOCIALFETCH_API_KEY } }, ); const { data } = await res.json(); // data.tweets: full text, author, metrics ``` Refinements such as exclusions use each platform's own search syntax. Swap the path for `/v1/reddit/search` or `/v1/tiktok/search` to cover the other networks. To have new posts pushed to you instead, point a [Monitor](https://www.socialfetch.dev/monitoring) at the same search. ## Hootsuite is a publishing suite with listening attached Hootsuite schedules and publishes posts, runs approvals, handles replies in a shared inbox and powers employee advocacy. In June 2026 it relaunched as Social OS: Perch for publishing, Nest for customer care, Parliament for advocacy and Lumen by Talkwalker for listening, with the Wisdom AI agent on top. Hootsuite agreed to buy Talkwalker in April 2024, and Talkwalker is now Lumen by Talkwalker. If you're comparing the listening side on its own, see [Social Fetch vs Talkwalker](https://www.socialfetch.dev/compare/talkwalker). Social Fetch doesn't compete with the publishing half. It doesn't schedule, publish or approve posts. It competes with the listening half, and it sells that as data rather than as a dashboard. ## What listening you get on each Hootsuite plan Every Hootsuite plan includes basic listening on Facebook, X, Bluesky, YouTube and Quora, plus podcasts, news sites, newsletters, blogs and forums. Standard ($99 per user per month, billed annually) searches the past 7 days. Advanced ($399) searches the past 30 days. Instagram, LinkedIn, Reddit and Threads are only in Hootsuite Listening powered by Talkwalker, which Hootsuite says is "available only to Hootsuite Enterprise customers". Enterprise adds 13 months of historical data, sentiment and real-time alerts, at a custom price. TikTok isn't in the network list on that page. On Social Fetch every search endpoint is on every plan, including the free credits: `GET /v2/instagram/hashtags/{hashtag}/media`, `GET /v1/reddit/search`, `GET /v1/tiktok/search`, `GET /v1/linkedin/posts/search` and `GET /v1/threads/search`. ## Hootsuite's API covers your accounts, not the conversation Hootsuite's public REST API is built for the accounts you manage: scheduling posts with media, SCIM user provisioning, Ow.ly links, Amplify advocacy and the Inbox. Its Analytics API returns metrics for your connected profiles and needs the Advanced Analytics add-on. The developer docs list no listening or mentions endpoint, so matching posts from other people stay in Hootsuite's dashboards and reports. Hootsuite does have MCP connectors. The Lumen MCP lets assistants such as ChatGPT and Claude read your listening data, which is useful for questions inside a chat. It is a different job from putting every matching post into your own database. Social Fetch returns the posts. Each search response carries the post text, author, engagement counts and timestamps as JSON you can store, join and send to your own model. The same endpoints are available through our hosted MCP server. ## Seats against credits Hootsuite prices per user. A five-person team on Advanced is $1,995 a month at the annual rate, and that still has no Instagram, LinkedIn, Reddit or Threads listening. Social Fetch has no per-seat price: the whole team, every client and every script draws on one balance. The standard scenario, 10 keywords on X, Reddit, TikTok and Instagram checked hourly, is 28,800 one-credit checks a month. That fits the Growth plan at $79 a month. Checked every 15 minutes, it fits Scale at $225 a month. Each check returns one page of results. A busy keyword can produce more new posts between checks than one page holds, so give it a shorter interval: as often as every 5 minutes on X search and every minute on the other sources, at the same one credit per check. ## How to move listening off Hootsuite Most teams keep Hootsuite for publishing and move the listening. List your Lumen or Hootsuite Listening topics, turn each into a search query, and create one monitor per source with `POST /v1/monitors`. Monitors can watch X search, Reddit search, TikTok video and top search, and Instagram hashtags, as well as profile feeds and subreddits. New matches arrive at your endpoint as signed webhooks; the [monitor docs](https://www.socialfetch.dev/docs/monitors) cover verification and retries. For sources monitors don't watch, such as LinkedIn posts, Threads or YouTube, call the search endpoint on your own schedule. Sentiment and summaries come from your own model: send the post text to Claude or GPT, or let an agent read it through our MCP server. ## When Hootsuite is the better choice - You need to schedule and publish posts; Social Fetch only reads public data - Your team answers comments and DMs in a shared inbox, or runs employee advocacy - You want no-code listening dashboards and sentiment, with 13 months of history on Enterprise - You track podcasts, news sites, newsletters and blogs alongside social ## When Social Fetch is the better choice - You need the matching posts as JSON to store, enrich or feed to a model - You want Instagram, Reddit, LinkedIn or Threads search without an Enterprise contract - Several people share the work, and per-seat pricing doesn't scale for you - You want a signed webhook when a new post matches on X, Reddit, TikTok or Instagram ## Verdict: Keep the scheduler, own the listening data Hootsuite is built for publishing and engagement, and its best listening sits behind an Enterprise quote with no listening API. Social Fetch is built for the data: keyword search on Instagram, Reddit, TikTok, X, LinkedIn and Threads as JSON, monitors with signed webhooks, and one credit balance with no per-seat price, from $1.35 per 1,000. If you need to publish, keep Hootsuite for that. If you need the posts people write about you, in your own systems, use Social Fetch. ## FAQ ### How much does Hootsuite cost? As of 25 September 2026, Hootsuite Standard is $99, Professional $199 and Advanced $399 per user per month, billed annually. Enterprise is a custom quote. Every paid plan has a 14-day free trial with no card. Listening depends on the plan: Standard searches the past 7 days and Advanced the past 30, on Facebook, X, Bluesky, YouTube and Quora. Instagram, LinkedIn, Reddit and Threads listening is Enterprise only. Social Fetch starts at $1.35 per 1,000 requests, with no per-seat price and 100 free credits to start. ### Does Hootsuite have a social listening API? Not in its public REST API. Hootsuite's developer docs cover publishing, media, SCIM, Ow.ly, Amplify, the Inbox and an Analytics API for your own connected profiles, and they list no listening or mentions endpoint. Hootsuite does have MCP connectors, including one for Lumen that lets AI assistants read your listening data. Social Fetch gives you listening data as REST endpoints such as `GET /v1/reddit/search` and `GET /v1/twitter/search`, plus a hosted MCP server. ### Is Hootsuite Listening the same as Talkwalker? Hootsuite agreed to acquire Talkwalker in April 2024, and its Enterprise listening is "powered by Talkwalker". Since the Social OS relaunch on 24 June 2026, the listening product is called Lumen by Talkwalker. We compare it directly on [Social Fetch vs Talkwalker](https://www.socialfetch.dev/compare/talkwalker). ### Can Social Fetch post to my social accounts? No. Social Fetch reads public social data. It doesn't publish, schedule or approve posts, and it doesn't connect to your accounts. If you need publishing, keep Hootsuite or another scheduler for that and use Social Fetch for listening data. ### Which Hootsuite plan includes Instagram listening? Only Enterprise. Hootsuite's listening page says Talkwalker-powered listening is "available only to Hootsuite Enterprise customers", and that is the tier that adds Instagram, LinkedIn, Reddit and Threads. On Social Fetch, `GET /v2/instagram/hashtags/{hashtag}/media` and the other search endpoints work on every plan, including the 100 free credits. ### Can Social Fetch do sentiment analysis? Not built in. Social Fetch returns the post text and metrics, and you run sentiment with your own model: send the JSON to Claude or GPT, or let an agent call our MCP server. You choose the model and the labels, and you keep the raw posts. If you want sentiment dashboards with no code, Hootsuite Enterprise includes them. ### Is Social Fetch a Hootsuite alternative? Yes, for social listening data. It replaces the listening side with keyword search on Instagram, Reddit, TikTok, X, LinkedIn and Threads as JSON, and [monitors](https://www.socialfetch.dev/monitoring) that push new matches to a signed webhook. It is not a Hootsuite alternative for scheduling, publishing or a shared inbox.